MediaWorks 360
Ryan Peterson is a seasoned marketing professional with extensive experience in audience development and brand management. Currently a Partner at MediaWorks 360 since May 2015, Ryan focuses on optimizing audience growth and customer journey management. Prior to this role, Ryan served as Senior Marketing Manager at TEN: The Enthusiast Network, where significant growth of 342% in annual portfolio value was achieved. Experience also includes roles at Reader's Digest, where responsibilities encompassed managing multi-platform marketing for a $120MM consumer product portfolio, and earlier roles that included Fulfillment Associate and Retail Sales Analyst. Ryan's educational background includes an Executive Certification in Digital Marketing from Columbia Business School and a Bachelor of Science in Business Management from Quinnipiac University.
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MediaWorks 360
MediaWorks 360 was created to deliver solutions for the volatility and risks that brands carry by continuing with “business as usual”. More and more, companies prioritize short-term dependency on advertising revenue to the detriment of their long-term viability so we began pursuing strategies to combat this paradigm, developing a logical digital extension for brands to utilize their assets like never before - our proven membership strategy. This strategy creates an opportunity for brands to bundle their assets into premium-priced memberships – creating a deeper relationship with their audience. As the legacy media landscape continues to evolve, we also recognize the need to focus on bottom-line results. We help our clients save money and operate more efficiently through consulting and outsourcing in print circulation and retail distribution.