Liz Giaveris is an accomplished marketing professional with extensive experience in customer strategy and go-to-market (GTM) management across various sectors. Currently serving as the Customer Strategy GTM Lead (Innovation) at Shell Energy Australia since May 2023, Liz previously held the position of GTM Manager, Corporate at Bupa from November 2021 to April 2023. Prior roles include GTM Lead and Marketing Manager for Medibank's Live Better program and a range of marketing management positions at National Australia Bank from 2005 to 2020, spanning corporate and institutional marketing, financial advice, and health sectors. Early career experience includes marketing coordination roles at Crazy John's, Wesfarmers Kleenheat, and Primus Telecom. Liz Giaveris holds a Bachelor of Business from La Trobe University, with majors in Human Resources Management and Marketing.