Kate Wahl

Kate Wahl is a seasoned marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as the Senior Director of Performance Marketing at Medical Guardian, Kate has successfully developed a comprehensive marketing mix and go-to-market strategy that contributed to significant company growth, including the acquisition of a major competitor. Prior to this role, Kate held various positions at Metric Theory, where responsibilities included managing multi-channel advertising strategies and client relationships, significantly increasing annual ad spend and optimizing client campaign performance. Earlier experiences at IBM and BINTO provided foundational skills in market research, customer engagement, and analytics, while a Bachelor of Science in Marketing from the Schreyer Honors College at Penn State underscores Kate's academic background.