Marcelo Franco is an experienced commercial leader with a strong background in sales and business development across various sectors. Currently serving as Responsable Comercial at Medicus since December 2017, Marcelo oversees the sales team in Córdoba, focusing on direct associates, SMEs, and corporate clients, ensuring monthly objectives and developing new business opportunities. Previous roles include Jefe de Ventas Pymes at Telecom Personal Argentina, where Marcelo enhanced SME sales and managed agent channels, and Gerente Comercial at Publicom SA, responsible for personalized advertising sales in the Córdoba region. Marcelo's career began at Telecom Personal as a sales supervisor, with a solid educational foundation in Marketing and Market Analysis from Universidad Empresarial 'Siglo 21' and Colegio Universitario IES.