Araceli Villacampa has a diverse work experience spanning various roles in marketing and communication. Araceli currently serves as the Marketing Director at Mediktor, a position they assumed in June 2022. Prior to that, they worked as the Chief Marketing Officer at Facet Jewellery Solutions for a brief period from March 2022 to June 2022.
Araceli also worked at Quadpack as the Marketing & Communication Team Lead from May 2018 to March 2022. In this role, they successfully led and mentored an international team, guiding them in implementing marketing and communication strategies. Araceli was responsible for designing and coordinating both digital and offline external communication plans, as well as developing digital strategies, managing websites, SEO, and UX.
Before Quadpack, Araceli worked as a Marketing and Communication Strategy Consultant at AV Marketing Strategy from September 2016 to May 2018. Their responsibilities included defining and developing traditional and digital marketing strategies for various businesses, conducting internal and external analyses, and identifying key opportunities.
Araceli also gained valuable experience as the Communication, PR & Brand Manager at Boots Laboratories - Dermocosmetics, a subsidiary of Walgreens Boots Alliance. Araceli worked there from October 2014 to August 2016, managing the marketing plan, commercial planning, P&L, and budget for the dermatocosmetics product line.
Prior to that, Araceli held the position of Senior Product Marketing Manager at Unipost from April 2010 to October 2014, where they led the innovation and digitalization transition and played a key role in designing, developing, and implementing the eCommerce B2B platform.
Araceli began their marketing career as the Marketing Manager for dows digital stores from June 2007 to April 2010, where they were responsible for the marketing plan, brand strategy, and launching physical stores in the consumer electronics retail and eCommerce sector.
Their early experiences include working as a Digital TV & Interactive Apps Product Manager at ONO from January 2004 to August 2006, where they contributed to product development, designed and implemented digital interactive apps, and improved user experience and functionalities of the Digital TV EPG & VOD app. Araceli also served as a Digital and Analog TV Support and a Network Operator at ONO from June 2000 to January 2004.
With a strong background in marketing and communication, Araceli Villacampa has accumulated extensive experience in strategy development, team leadership, and successful implementation of marketing plans across various industries.
Araceli Villacampa's education history includes a variety of degrees and certifications. Araceli completed their Bachelor of Engineering degree with a specialization in Telecommunication from La Salle BCN in the years 1991 to 1995. Araceli continued their education at the same institution and obtained a degree in Engineering with a focus on Electronics from 1995 to 1998. In 2006, Araceli attended Esade and received a Master's degree in Marketing and Sales Management, typically completed in a year. Araceli further pursued a postgraduate degree in Digital Marketing at La Salle BCN from 2013 to 2014. Unfortunately, no information is provided regarding the duration or field of study for their education at Col.legi Claver. Alongside their formal education, Araceli has obtained additional certifications. Araceli received an EFSET C1 certification for English proficiency from EF English First in February 2017. Araceli is also certified as INBOUND CERTIFIED by the HubSpot Academy, although no specific information regarding the month or year of achievement was provided.
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