Mediology Software Pvt. Ltd.
Jitin Kumar Choudhary has over ten years of experience in the digital advertising industry. Jitin Kumar'smost recent role was as the Director of Sales Marketing at Readwhere Digital, a subsidiary of Mediology Software Private Limited. In this position, they worked with brands and agencies on top-of-funnel marketing, offering digital brand solutions and generating high returns on digital spending.
Prior to this, Jitin was the Director of Online Partnerships at Mediology Software Pvt. Ltd., where they led a team of ad tech experts and provided digital advertising consultancy and performance-enhancing inputs to leading news and media businesses.
Before their work at Mediology Software, Jitin served as the Digital Marketing Manager at Olive Tree Retail Pvt Ltd, where they executed effective campaigns, optimized content, managed digital advertising, and analyzed campaign performance.
Jitin Kumar also has experience as a Co-Founder of Absolute Marcom FZ LLC, a marketing and communication agency in the UAE, specializing in media buying, creative development, and activation support. Additionally, they worked as an Account Manager at Shuttle Advertising, responsible for building and managing client relationships, overseeing advertising campaigns, and providing strategic direction.
Overall, Jitin has a diverse range of experience in digital marketing, advertising consultancy, e-commerce, and traditional advertising, consistently delivering impactful results in the field.
Jitin Kumar Choudhary completed their Bachelor's degree in Computer Science from Symbiosis International University. Jitin Kumar attended the university from 2002 to 2005. Following this, they pursued an MBA in Marketing and HR from the Indian Institute of Planning and Management, where they studied from 2005 to 2007.
In addition to their formal education, Jitin Kumar Choudhary also obtained certifications from Google. Jitin Kumar became a Google Certified Publishing Partner in July 2015 and completed the Google Adsense Optimisation Program in June 2014.
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Mediology Software Pvt. Ltd.
Mediology Software provides products and solutions for the media and publishing industry.Offerings can be broadly categorized in the following categories:1.Pr- Press Editorial workflow management: This solution is meant specifically for collaboration before a magazine or a journal is ready for print. This includes setting up tasks forcontent authoring, taking content through an editorial approval process, doing layout design and eventually doing the pagination for final output of the publication.2. Digital Press online publishing: This solution allows a print publication to be offered on the internet in form of a highly interactive and content rich website. The homepage of the website can be customized to have editorial content or select articles on it. Each article has its own page on the website. The entire website is searchable and archives can be separately browsed. This solution is very search engine friendly. We offer interactive elements so users can register on the website, comment on articles, rate them and also chat with each other in real time. In addition, users can also carry out discussions in groups and forums that are directly integrated within the website. 3.Social Sense social networking: Allow your web visitors to sign up, create profiles, interact with each other as well as you via ratings, comments, reviews and more. Our social sense toolbar is a great way to bring better content discoverability and encourage visitor participation on your website. We offer range of social networking solutions starting from simple comments and ratings to micro-blogging and full fledged facebook type social networks.4. E-magazine: An e-magazine solution will take the print version of your journal and create an exact replica of it on the internet. This will be a visually similar to a book and user can flip through each page and zoom in to the page that they want to read. They would also be able to search for text within the pages. Users can also leave comments on the site5. E-paper:An e-paper solution offers hassle free, real Replica publishing of your print edition online. The e-paper can publish any TV Commercial advertisement, Pop up/under Ad, Banner Ad, Text Ad and Flash/Video Ad for your online edition while all published ad should be at same place as on print with value addition of hyperlinks emails & URLs. The e-paper offers Smart and easy navigation through each corners, navigation buttons, indexing and skip page features and easy print, mail and PDF download facility.6. Mobile Application: We have developed an integrated solution for distributing magazines on all mobile devices. The way it works is that we create a custom XML feed from the existing site/CMS. Then using that XML feed and the PDF of your issue it will work on Blackberry, ipad . Iphone and a WAP based version. 7.Monetize: Monetization is basically why you want to be online! We work with you to open new revenue channels for your web properties. These include an ad serving solution, matrimonial solution, white labeled offerings like classifieds or travel booking engines as well as fostering strategic alliances with other ecommerce or content portals.