Medium Rare Content Agency
Nick Smith is a highly accomplished media executive with extensive experience in content creation and business growth across various prominent organizations. Currently serving as Managing Director and Group Content Director at Medium Rare Content Agency since February 2021, Nick previously held the role of Group CEO at BURO.Global and served in various capacities at Medium Rare Content Agency, including Executive Board Member. Nick's tenure at News Corp Australia as Prestige & Lifestyle Director involved driving innovation and growth across multiple leading lifestyle brands. Nick significantly transformed GQ Australia while serving as Editor in Chief, resulting in an 88% revenue increase, and has held editorial and marketing positions at several other notable firms, including ACP Magazines and The Federal Publishing Company. Nick holds a Bachelor of Business in Business & Communications from the University of Technology Sydney.
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Medium Rare Content Agency
We create conversations. Medium Rare Content Agency is an Australia- and New Zealand-based content marketing agency that connects brands to customers through the creation and distribution of relevant, credible and targeted content across all channels. Medium Rare is uniquely positioned to: - Execute branded content strategies that deliver commercial goals - Share deep insights into consumer habits and trends to ensure that all content is audience driven - Generate consistently high-quality content and media sales opportunities for all platforms. - Advise on creating new opportunities to engage more of your consumers - Help expand the reach of your brand through data-driven amplification We put our strategic, editorial and technical know-how to work to help you achieve the best possible marketing outcomes. We specialise in content solutions designed to build long-lasting customer relationships. We understand that the right content, delivered at the right time and in the right place, is key to an effective content marketing strategy. And we measure results and continually evolve our strategies to ensure continuous innovation. We have offices in Sydney, Melbourne and Auckland.