Medium Rare
Adam Richman is the co-founder of Medium Rare. Adam was previously the Executive Vice President at LiveStyle, Inc., where they oversaw and managed all business and operations for Made Event / Electric Zoo. Adam was with LiveStyle from October 2014 to May 2022.
Prior to that, they were the VP of Revenue at ID&T from February 2013 to October 2014. And before that, they were the founder of The Big Room Group from December 2009 to August 2014.
Richman has been instrumental in the success of Electric Zoo, helping to rebuild it into a successful and profitable entity. Adam also led the expansion of Electric Zoo to international markets such as China, Japan, Brazil, and Mexico. Under their tenure, the concert business grew from 3x shows per year to 120x.
Adam Richman has a degree in Regional Development from the University of Arizona. Adam also attended Spanish River Highschool.
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Medium Rare
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Uniquely positioned across Sports & Entertainment, Medium Rare partners with athletes, celebrities, and brands to build iconic entertainment properties. Our joint venture properties include live events and broadcasts such as: Shaquille O’Neal’s Fun House, Guy Fieri’s Restaurant Reboot, Rob Gronkowski’s Gronk Beach, Daymond John’s Black Entrepreneurs Day, The Sports Illustrated Awards, and many more. Beyond events, Medium Rare manages celebrity talent, handles endorsements for some of the world’s biggest athletes, creates record setting NFT campaigns, and helps Fortune 500 brands activate. We are a small team made up of entrepreneurs and hustlers focused on growing the business in fun and innovative ways across the entertainment spectrum.