Íris Castro

Íris Castro has extensive work experience in content creation and management, particularly in the realm of social media. Íris has worked in various roles over the years, starting with their role as a Project Manager and Content Lead for the AirBrush App at Meitu Inc. From 2015 to 2018, they worked as a Content Coordinator at Fbiz, where they developed strategies for social media channels and partnerships for brands of the América Movil group in Brazil.

In addition, they have worked as a freelancer content creator for Cherry Plus, where they worked on content creation and agenda definition for Damyller online channels. Íris also wrote content for the brand's offline magazine. Íris has also held freelance content creator roles at Think4 and Soup Interactive, where they managed social networks and created content for Rail Europe and conducted analysis of the brand's online presence.

Earlier in their career, Íris worked as a bartender at Milhouse Hostel and held the role of Content Coordinator at Cherry Plus. Íris also worked as a Community Manager Freelancer at AG2 Nurun and as a Project and Content Manager at Neonico, where they developed content strategies and calendars, produced videos, and covered events such as São Paulo Fashion Week and Pense Moda. Íris has demonstrated their ability to manage people in different countries and coordinate teams in their various roles.

Íris Castro completed their Bachelor's degree in Publicidade e Propaganda from Universidade Católica de Pernambuco in the years 2005 to 2009. Íris then pursued further education by obtaining a Pós Graduação degree in Criação de Imagem e Styling de Moda from Centro Universitário Senac from 2010 to 2011.