Marketing and Brand Management

The Marketing and Brand Management team at Meitu spearheads the development and execution of innovative marketing strategies to enhance brand visibility and user engagement across global markets. They leverage data analytics to understand consumer behavior, create compelling content for the Airbrush app, manage partnerships, and drive business development initiatives. By coordinating integrated marketing campaigns and overseeing regional efforts, the team aims to strengthen Meitu's position as a leader in mobile video and photography technologies.