Crystalyn Stuart-Loayza

Crystalyn Stuart-Loayza is a seasoned executive with extensive experience in digital marketing and communications. As Chief Digital Officer at Mekanism since September 2023 and Citizen Relations since August 2022, Crystalyn focuses on leveraging AI and full-funnel digital strategies to enhance brand engagement and drive revenue growth. Previously, Crystalyn served as Partner & President at imre, leading an integrated team to solve complex business challenges, and as Partner and President at 5Loom, LLC, where innovative social marketing strategies were developed for Fortune 1000 brands. Crystalyn's career also includes significant roles at IMRE and MGH, Inc., where initiatives in social media and word-of-mouth marketing were pioneered. Crystalyn earned a Bachelor's degree in Communications from Elizabethtown College.