MEL
Gustavo E García is a seasoned digital marketing executive currently serving as Chief Digital Officer at MEL since February 2024 and as Executive Vice President of Digital & Creative at Edelman since January 2020. Previously, Gustavo held senior leadership positions, including Principal and Chief Consultant at SGA Consulting Inc, where comprehensive strategy and creative solutions were delivered for prestigious clients such as Estee Lauder and Audi. As EVP and Regional Managing Director at Ariadna Communications Group, Gustavo oversaw US operations, focusing on travel category clients. Gustavo's earlier roles include Vice President at Edelman, Chief Strategy Officer at M8, and various leadership positions at VMLY&R, where key digital campaigns were directed for major brands. Education includes a Master of Liberal Arts from Harvard University and a BS in Mass Communication from UCAB.
This person is not in any teams
This person is not in any offices
MEL
MEL IS A HIVE OF CULTURA CO-CREATION We are a minority-owned, Hispanic-led integrated communications agency with offices in Dallas, Miami, and New York. We thrive on the combined strength of a creative and visionary leader (Messianu), the world's largest independent communications advisory firm (Edelman), and a leading, independent advertising agency rooted in multicultural and digital expertise (Lerma). WE CREATE BUZZWORTHY IDEAS WITH IMPACT We help brands thrive and lift up la cultura, offering creative, digital, and media solutions that create positive cultural change.