Micah Urbach

Micah Urbach currently serves as Vice President of Sales and DSD Business Advisor at Mela Water since February 2023. Additionally, Micah is a Co-Founder of Yabai!, a pioneering brand of Shochu seltzer in the United States, launched in December 2022. Previous experience includes Regional Manager-West at Owl's Brew from May 2022 to October 2022, General Sales Manager for California, Oregon, Washington, Hawaii, and Alaska at Asahi Beer USA Inc from December 2019 to May 2022, Strategic Partner Manager at DoorDash from January 2019 to December 2019, and various roles at MillerCoors from January 2014 to December 2018. Micah holds a Bachelor's Degree in Public Policy Analysis from Rutgers University, completed in 2013.