Alba Bustamante

Global Brands Marketing Director at Melia Hotels International SA

Alba Bustamante has a diverse work experience spanning various industries. Alba'smost recent role was as the Global Brands Marketing Director at Meliá Hotels International, where they were responsible for the marketing strategy of the company's luxury and lifestyle brands. Prior to that, they held the position of Global Brand Marketing Director for Luxury Brands at Meliá Hotels International, where they worked closely with the Vice President of Global Brand Strategy to position and differentiate the luxury brands through innovative marketing strategies. Alba has also served as a Regional Marketing Manager and Global Brand Marketing Manager at the same company. Before joining Meliá Hotels International, they worked as an Account Manager at TAPSA, an advertising agency, where they handled client accounts such as IBERIA Airlines and Angel Camacho. Alba also has experience as an Account Executive at Dayax and as a Responsible for Communication at Instituto Papai, an NGO focused on gender equality and violence against women. Alba started their career as a Trainee at THR - International Tourism Consultants, where they worked on communication and marketing projects.

Alba Bustamante attended Universitat Ramon Llull from 2000 to 2004, where they obtained a Licenciada degree in Publicidad y Relaciones Públicas, specializing in Publicidad. In 2003, they also attended Universidade Católica Portuguesa on a Beca Erasmus program, studying Comunicação Social e Cultural. Additionally, Alba Bustamante is a member of the Meliá Hotels International TALENT POOL, a worldwide internal leadership program. No specific details are given regarding the certifications obtained in the program.

Links

Timeline

  • Global Brands Marketing Director

    January, 2021 - present

  • Global Brand MK Director - Luxury Brands

    March, 2015

  • Global Brand Marketing Manager

    January, 2013

  • Regional Marketing Manager - Premium Brands

    September, 2011

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