Elena de la Torre Díaz

Elena de la Torre Díaz has a diverse work experience spanning over two decades. Elena began their career as the Director of Marketing for Hoteles Tryp in 1998. Elena then transitioned to Sol Melia, where they held various roles, including Brand Manager and Director of Marketing and Sales for the UK and Scandinavian countries. In 2004, Elena co-founded MKBRAND and served as the General Director. Elena later joined Rafaelhoteles as the Commercial, Marketing, Revenue, and Distribution Director. Elena then moved to Meliá Hotels International, where they held multiple roles, including Digital Sales & Marketing Director for Spain & Mediterranean, and Global Customer Experience Contact Center Director / Digital Channel Director. Elena'sresponsibilities at Meliá Hotels International included leading the digital transformation, managing omnichannel operations, and implementing strategies to improve efficiency, profitability, and customer experience. In 2018, Elena also took on the role of Co-responsible for the e-Tourism Expert Course at Universitat de les Illes Balears.

Elena de la Torre Díaz obtained a PDG degree in Dirección General from IESE Business School in 2008. In 1994, they completed a Master degree in Publicidad y Medios Publicitarios at ESIC Business & Marketing School. Prior to that, they earned a Grado en Marketing Internacional & BA from the same institution between 1989 and 1993. Elena also has additional certifications including Programa de Lider Coach from the Centro Europeo de Coaching Ejecutivo in 2019 and Gestián Comercial from PricewaterhouseCoopers - Service Delivery Center (PwC SDC). Elena is also a member of the Talent Pool Directivo WW at Meliá Hotels International and has a certification in Gestián del Desempeño from Hays Executive.