Victoria Serrano

Victoria Serrano possesses extensive experience in revenue management within the hospitality industry, specifically at Meliá Hotels International since March 2016. Currently serving as the Area Revenue Manager Franchises, Victoria oversees the global support of franchised hotels, focusing on business viability analysis, system integration, tailored training, and ongoing revenue optimization advice. Previous positions include managing revenue strategies for urban hotels in Northern Spain and overseeing 20 hotels in regional Spain, where Victoria’s responsibilities encompassed budget planning, strategy design, and team management. Complementing this experience, Victoria has a foundation in cultural management from Fundación Iberoamericana de las Industrias Culturales y Creativas and has held various sales and coordination roles within Meliá from 2008 to 2015. Victoria holds a diploma in Tourism from Universidad Rey Juan Carlos and a Master's degree in Cultural Management from Universidad Europea Miguel de Cervantes.