Marketing and Brand Management

The Marketing and Brand Management team at Melissa & Doug is responsible for promoting the brand's identity and expanding its reach in the children's toy market. This team orchestrates various marketing initiatives, including digital campaigns, social media engagement, and influencer partnerships, while also leveraging data analytics and customer insights to drive growth in both retail and e-commerce channels. Their efforts aim to enhance customer relationships, manage product innovation, and ensure cohesive brand messaging across all platforms.