Melitta Group
Daniela Asmuth is a marketing professional with extensive experience in brand management and product marketing. Currently serving as Head of Brand Management for Melitta Coffee Preparation since October 2023, Daniela has previously held significant roles at Mars, including Marketing Manager and Brand Manager for Ben's Original from November 2019 to December 2022. Prior experience includes Senior Product Manager for Waste Solutions at Melitta Group's Cofresco Frischhalteprodukte from March 2017 to October 2019 and Business Owner of Cafe Sweet Time from January 2013 to February 2017. Daniela's career began at Henkel, where roles included Junior Brand Manager and various assistant positions from May 2009 to September 2012. Daniela holds a Bachelor of Business Administration in Foreign Trade from ESB Business School, Reutlingen University, and completed an exchange semester in International Business at the University of New Haven.
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Melitta Group
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For over 100 years we have been inventing products that make everyday life for people all over the world more enjoyable, more pleasant and simpler. We not only produced the first coffee filter, but also the first ground coffee in vacuum packaging in Germany, the first filter coffee machine, sandwich paper, and aluminium foil as a universally useful household foil. We owe the unique success of our company to our employees, who make all the difference with their wealth of ideas and inspiration. They dedicate themselves with enthusiasm and passion to our B2C and B2B brands such as Melitta®, wkup®, Cilia®, Toppits®, Albal®, Handy Bag® Bacofoil® , Swirl®, Wrapmaster®, Caterwrap®, WOLF PVG®, NKS/NKB®, coffee at work® / water at work®, Cafina®, ACW® and many more. And they get to the heart of new trends and needs early on in order to develop products that will become part of our everyday lives in the future. At Melitta we appreciate and trust each other, we are a team that wants to achieve great things together. Everyone is given responsibility, everyone can develop personally. We see challenges as opportunities, we see potential in change. Our varied fields of business and our individual skills and experience offer countless opportunities to enrich one another and to drive us forward together. Our employees give a lot. We don't want to give them less back. That's why we support their careers with opportunities for training and further education. And we help maintain a good work-life balance with flexible working time arrangements, childcare facilities and health programmes. We are always on the lookout for new faces and talented people who want to excel in a strong team to make the world a little better. In a family business that is socially responsible and committed to equal opportunities, diversity, tolerance and sustainability.