Carolina Lodi is an experienced UX Research Lead at Méliuz, with a strong background in both qualitative and quantitative research methodologies. Since April 2019, Carolina has progressed through various roles in UX research, including UX Research Analyst and UX Research Jr. Analyst, focusing on planning and conducting user research, product discovery, and analyzing user journeys and navigation flows. Prior to this, Carolina worked as a Brand Designer and conducted digital and print design projects. Earlier experience includes a marketing analyst role at SUNEW, where responsibilities encompassed content creation and social media management, as well as a marketing internship at TV Globo Minas. Carolina holds a degree in Communication Social - Publicidade e Propaganda from Universidade Federal de Minas Gerais, earned between 2014 and 2018.