Gessica Bicego

Gessica Bicego is a seasoned marketing professional with extensive experience in performance marketing and growth strategies. Currently serving as Chief Marketing Officer at Paired and a Board Member at Mello App, Gessica previously held several senior roles at Blinkist, including Senior Director of Performance Marketing & Growth, where a strong focus was placed on data-driven marketing initiatives. Gessica's career also includes a position as Programmatic Marketing Manager at KAYAK, where expertise in ROI-oriented digital investment was developed. Additionally, strategic account management experience was gained at Young Digitals, with a focus on creative digital strategies and client relationship management. With a background in e-commerce and content management, Gessica's diverse skill set encompasses project management, SEO, social media strategy, and advertising. A Bachelor's Degree in Computer Science from Università degli Studi di Padova complements this professional experience.