Anna Usova

Anna Usova is a seasoned research manager and consumer insights consultant currently employed at Meltwater since February 2023. In this role, Anna focuses on optimizing brand strategies through social media and data-driven insights. Prior experience includes working as a lead consumer insight expert at Linkfluence, where Anna managed over 50 strategic insights projects, and as a senior social media insight analyst. Earlier roles include junior key account manager at Mars, marketing specialist at Guangzhou Tinci Silicone Technology Co., Ltd., and sales consultant at PMSOFT. Anna holds a Master's degree in International Business Administration from IAE Paris-Est and a Bachelor's degree in Project Management from Plekhanov Russian University of Economics.