Elise Yu

Elise Yu is an experienced marketing professional currently serving as the Enterprise Marketing Manager at Meltwater, where responsibilities include developing Account-Based Marketing strategies and driving the Enterprise pipeline through targeted events for Fortune 500 clients. Previously, as the Global Marketing Manager at Klear, a Meltwater offering, Elise led initiatives that generated 80% of the marketing-contributed pipeline and over 7000 Marketing Qualified Leads annually, while managing numerous global campaigns and fostering cross-department collaboration. Earlier roles include Assistant Marketing Manager at Caddle, where Elise achieved significant increases in lead generation and sales conversion, and various marketing positions at The C100, lululemon, HelloFresh, and Great Blue Heron Nature Reserve. Elise holds a Bachelor of Commerce degree from The University of British Columbia, enhancing marketing expertise with a strong educational background.