Member Loyalty Group
Michelle Bloedorn is an accomplished executive with extensive experience in the financial services industry. Currently serving as CEO of Member Loyalty Group since May 2008, Michelle previously held the position of VP Sales and Service at Baxter Credit Union from July 2001 to May 2008. Prior roles include Senior Vice President of Marketing at South Carolina Federal Credit Union and Segment Marketing Manager at CUNA Mutual Group. Michelle holds an MBA from the Kellogg School of Management at Northwestern University, completed between 2007 and 2009.
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Member Loyalty Group
Member Loyalty Group was established to solve a common credit union problem – measuring, managing and taking action on member feedback. To provide that measurement across the credit union industry, and to do so in a collaborative fashion, Member Loyalty Group cemented an exclusive partnership with Medallia and other industry leaders. Today, that partnership, along with the financial backing from participating credit unions, has established a consistent, trustworthy Voice of the Member benchmark.