Sam Sherson is an experienced marketing professional with a strong background in digital marketing and data strategy. Currently serving as a Growth Marketing Consultant at Memyard and as the Founder of GoodStory, Sam previously held the position of Head of Digital at Tracksuit, where responsibilities included leading full-funnel growth strategies. As Chief Marketing Officer at Overdose Digital, Sam drove global marketing initiatives and team development. Additionally, Sam was the Global SVP of Data & Insight Solutions at Unruly, focusing on data strategy and tool enhancement. Early career experiences include founding Data & Ink, directing analytics at The Guardian, and various planning roles in media agencies such as OMD and MediaCom. Sam holds a Bachelor of Management Studies with Honours in Marketing and Economics from The University of Waikato.
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