Menarini Asia-Pacific
Crystella Lim is an experienced corporate branding and communications professional with a robust background spanning over 18 years. Currently serving as Associate Director for Corporate Branding and Communications at Menarini Asia-Pacific since January 2019, Crystella heads corporate branding and communications strategies for the Asia Pacific region. Prior roles include Head of Corporate Communications for Kellogg Company in Southeast Asia, Taiwan, and Hong Kong, where Crystella developed strategic communications plans and established CSR programs, significantly boosting sales. Experience also encompasses positions at NTUC Enterprise, The HEINEKEN Company, UOL Group Limited, and JLL, displaying expertise in corporate communications, crisis management, public relations, and brand marketing across diverse industries.
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Menarini Asia-Pacific
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Menarini Asia-Pacific is a member of the Menarini Group, a leading international pharmaceutical and diagnostic company with a heritage of over 135 years and over 17,000 employees in 140 countries. Here in Asia-Pacific, Menarini’s vision is to be a leading provider of important healthcare brands to improve the lives of people. Menarini Asia-Pacific operates across the entire commercial value chain, from clinical development, regulatory approval, and product launch to lifecycle management with a diverse portfolio of proprietary and partnered brands in key therapeutic fields, including Consumer Health, Dermatology, Allergy/Respiratory, Gastroenterology, Cardio-metabolic, Anti-infectives, Oncology/Specialty Care and Men’s Health. For more information, visit www.menariniapac.com.