mendesaltaren
Fani Sánchez is an experienced Head of Product & Analytics at mendesaltaren, with expertise in product definition, strategy, data analysis, and CRO. Fani also works as a CRO Specialist, lecturing at various institutions on topics related to product success measurement, data-driven design, and SEO-thinking design. With a background in SEO teaching and specialization, Fani has also co-authored a book on Marketing with Social Networks. Holding degrees in Publicity and Public Relations, Marketing & Business, as well as certifications in CRO, Fani is a well-rounded professional in the field.
mendesaltaren
Digital Product Studio. The Elegant Rebellion. We believe in things well done, in good work. We believe in timeless beauty in which aesthetics and function dance in harmony. We believe in theories and objects that make sense. We believe in the value of concept and art, because no project can live without a soul. We work with passion. Using agile methodology, we design products alongside our clients and from within the companies themselves; in coordination with the teams that form them. We devise, design, prototype, test and iterate. We love what we do. We’re endorsed by 7 years of experience. Along the way we’ve accompanied businesses in important launches and growth. BBVA, Jobandtalent, Finect and Syltek are just a few of the companies and teams that have already relied on us. Our efforts are centred around improving KPIs, systemising and speeding things up through our processes; the communication between design, engineering and business. We don’t underestimate the value of visual design; therefore, everything is accompanied by a groomed and exquisite aesthetic.