Leandro Nascimento

Leandro Nascimento is an experienced professional in Digital Analytics and Marketing Analytics, currently serving as the Digital Analytics Team Lead at Ayvens since October 2022. Previously, Leandro held the position of Advanced Marketing Analytics Manager at Samsung Electronics Benelux, where leadership focused on centralized audience management in a cookieless environment. As a Managing Consultant at Reebok, Leandro specialized in Conversion Rate Optimization and Digital Analytics, adapting workflows in a startup-like context. Other notable roles include Head of Data and Customer Journey at The Next Closet, Sr. Digital Analytics Consultant at Dentsu Aegis Network, and Digital Analytics Sr. Consultant at Grupo Netshoes. Leandro's academic background includes an MBA in Big Data & Business Analytics from the University of Amsterdam and advanced degrees in psychology from USP. Additionally, Leandro has contributed to education as a professor at ESPM and Jumpeducation.