Mentholatum Australasia
Koula Papamarkos is an experienced brand and product manager with a strong background in marketing across various industries, including pharmaceuticals, healthcare, consumer goods, and hygiene products. Currently serving as Brand Manager at Mentholatum Australasia since January 2024, Koula previously held positions at Melrose Health, Althea Group Holdings, Unicharm Australasia, and other notable companies. Notable experiences include managing global brands for cannabis-based products at Althea Group Holdings and leading marketing and events for the AustralAsian Academy of Anti-Ageing Medicine. Koula holds a Bachelor of Business in Marketing and a Bachelor of Arts in Sociology from Monash University, as well as an MBA in Marketing from Swinburne University of Technology, and a Certificate in Digital Marketing from the Australian Direct Marketing Association.
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Mentholatum Australasia
Mentholatum was founded by Mr Albert A. Hyde in 1889 in Kansas, USA. Starting out as a small purveyor of soaps and toiletries, Mentholatum grew rapidly to become a global health and wellness company with a strong reputation and emphasis on quality and value. With over 100 years’ experience supporting people’s health, Mentholatum has become a leader in many categories including topical pain relief, joint health, muscle health – as well as skin-care and gut-health. In 1988, the Mentholatum company was acquired by Rohto, a Japanese pharmaceuticals group. Committed to maintaining Mentholatum’s family values, and preserving its integrity in the pharmaceutical industry, Rohto has been able to drive continued innovation in the Mentholatum group of brands. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the topical pain relief, eyecare and skincare categories. The combined ROHTO group of companies has established operations in 13 major markets, with marketing and distribution agreements in more than 150 countries globally. Mentholatum’s flagship brand, Deep Heat, was first introduced to Australian consumers in 1959. In 1978 Mentholatum Australia was established and from our Australian head office based in Scoresby, Victoria, we now service a number of markets including Australia, New Zealand, the Pacific Islands and several Asian markets. All aspects of business are supported from the Scoresby site including TGA accredited manufacturing, regulatory affairs, operations, marketing, sales and finance. Many of our brands hold market leading positions across a diverse range of categories including topical pain relief, joint health and muscle health, as well as skin care and gut health. To learn more about Mentholatum, visit https://mentholatum.com.au/