Felipe Maurano

Felipe Maurano is an accomplished growth leader with extensive experience in digital marketing and analytics. Currently serving as the Head of Growth at Mercado Bitcoin since March 2024, Felipe previously held the position of Head of Growth & Performance at iCarros from October 2022 to March 2024. With a solid foundation at Itaú Unibanco from June 2017 to March 2024, Felipe contributed as a Growth Product Manager, overseeing the “Versão Beta Squad” and managing innovative products like the integration of credit card APIs for customer purchases. Earlier roles include a Senior Analyst in Digital Analytics at Telefónica and an Analyst in Web Analytics at Cnova - GPA, where Felipe honed expertise in web analytics tools and consumer behavior analysis. Felipe's career began with internships in marketing at Triumph Motorcycles and D.E MASTER BLENDERS 1753. Felipe holds a degree in Communication Social, specializing in Advertising and Propaganda from FAAP, completed in 2014.