Stela Ayres

Director of Growth at Mercado Bitcoin

Stela Ayres has a diverse work experience in various companies. Stela worked at Mercado Bitcoin as the Director of Growth starting in 2022. Previously, they held the position of Sr. Growth Marketing and Ad Tech Manager at Banco Itaú from 2020 to 2022. In this role, they built and led a team of 19 people, developed a digital maturity framework, and collaborated with directors to adopt a new payment system for advertising investments.

Before that, Stela worked at Google in different roles. Stela was a Sr. Account Manager in the financial industry from 2019 to 2020, a Business Development Executive from 2019 to 2020, an Account Manager in the automotive industry from 2016 to 2019, and a Programmatic Account Manager from 2015 to 2016. In these positions, they provided consulting services, managed client accounts, and led projects focused on improving marketing strategies and results.

Stela also had a brief experience at F.biz as a Media and Business Intelligence Analyst and Assistant Analyst in 2015. Additionally, Stela interned at Google as an Intern in 2014, worked at Intelbras in the OEM Business from 2014 to 2014, and was involved in public relations activities at AIESEC in 2013.

Stela's earlier experiences include an internship at i3 - Instituto Internacional de Inovação in 2012 and serving as the Financial Director for the XVII Encontro Nacional de Estudantes de Relações Internacionais in 2011 and 2012. Stela also worked as a Bolsista de Iniciação Científica at CNPq - MCT from 2010 to 2012.

Stela Ayres has a diverse educational background spanning various fields of study and institutions. Stela'seducation history is as follows:

- From 2021 to 2023, Stela attended Reforge, where they pursued a Membership degree. The field of study is not specified.

- In 2020, they completed a Digital Product Leadership program at Tera, specializing in Product Management.

- Stela participated in an Executive Education program at Stanford University Graduate School of Business in 2018. Stela'sfield of study was Business Administration and Management.

- In the same year, they also completed an Executive Education program at ESPM Escola Superior de Propaganda e Marketing, focusing on Marketing.

- Stela pursued an Executive Education program in Project Management at Insper Instituto de Ensino e Pesquisa in 2017.

- From 2019 to 2019, they attended Saint Paul Escola de Negócios, where they completed a program in Finance for non-financial professionals.

- Stela engaged in an academic exchange program at Université libre de Bruxelles in 2013-2014, focusing on International Relations and Affairs.

- Stela received their Bachelor's Degree in International Relations and Affairs from Universidade Federal de Santa Catarina from 2010 to 2014.

- Additionally, Stela participated in two short-term programs in 2013. Stela attended the American Institute on Political and Economic Systems (AIPES) at Charles University, focusing on Conflict Management, Politics, Ethics, and Economics. Stela also completed the Institute for Leadership in the Americas (ILA) program at Universidad de Los Andes, specializing in International Economics and Politics.

In addition to their formal education, Stela has obtained several certifications, including "Growth foundations" from G4 Educação in April 2021, "Decision by Design" from Farnam Street in June 2020, "How to Build Digital Products" from Product School in March 2020, and "Introduction to Analytical Marketing" from Coursera Course Certificates in November 2016. Stela also has certifications in Google Adwords Fundamentals and Google Display Advertising, although the institutions and specific attainment details are not provided.

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Timeline

  • Director of Growth

    August, 2022 - present