Robin Baumann

Robin Baumann is currently serving as the Project Lead for Formula 1 - Global Activation & Customer Experience at Mercedes-AMG GmbH since February 2025. Prior to this role, Robin held positions including Senior Consultant for Automotive Sales Training at Routation GmbH and Junior Projektleiter for Retail Excellence at Mercedes-AMG GmbH. Additionally, experience includes working in International Procurement Services at Mercedes-Benz U.S. International, involvement in a bachelor thesis on sales optimization through price positioning at Pirelli, and participation as a working student in Sales at PSI Software AG. Education includes an M.Sc and MBA from the Steinbeis School of International Business and Entrepreneurship and a Bachelor of Engineering in International Technical Sales Management from TH Aschaffenburg University. Early career began with an apprenticeship as a Bankkaufmann at Sparkasse Aschaffenburg-Alzenau.