Eric Tai is an experienced executive in product management and automotive market insights, currently serving as Executive Vice President of Product Management at Beijing Mercedes-Benz Sales Service since July 2023. Previously, Eric held various leadership positions at Daimler China, including Director of Automated Driving Systems and Director of China Insights, where responsibilities included driving assistance systems and market research. Eric also contributed to product management at Beijing Mercedes-Benz Sales Service and Mercedes-Benz (China) Ltd., managing notable models like GLK and A-Class. Eric's career began in market research at TNS China and included an internship at the London Stock Exchange. Educational credentials include a MSc in Operational Research from The London School of Economics and a BSc in Management & Systems from City, University of London.
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Beijing Mercedes-Benz Sales Service
Beijing Mercedes-Benz Sales Service Co., Ltd. (BMBS) is a joint venture between Mercedes-Benz Group China(a Mercedes-Benz Group AG Company) and BAIC Motor. BMBS officially began operations in 2013. The company is responsible for the sales and after-sales services and dealer network development of imported and locally produced Mercedes-Benz Cars and Vans in the Chinese market, and operates the Mercedes-Benz, Mercedes-EQ, Mercedes-Maybach, Mercedes-AMG and Mercedes me brands. Under a single integrated strategy, the company will further strengthen Mercedes-Benz’s core business and increase its influence in the Chinese market, with a focus on high-quality and sustainable development in China. BMBS is also committed to corporate social responsibilities through the Mercedes-Benz Star Fund in China.