Wen Peng is an experienced professional in digital sales operations and business development, currently working at Mercedes-Benz China since May 2016. With a focus on external cooperation for digital product extensions, product launch management, sales performance analysis, and customer insights, Wen has effectively contributed to the company's growth. Previous roles include Business Development Lead, managing membership initiatives and cross-industry partnerships, and Consumer Insights Specialist, where research projects and customer analysis were key responsibilities. Prior experience at Maxinsight Data & Consulting Co., Ltd. involved market research and consulting, focusing on research design and client communication. Wen holds a Master's degree in International Marketing from King's College London and a Bachelor's degree in Cultural Industry Management from Communication University of China.
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