Srinivas Pradeep Palasala

Srinivas Pradeep Palasala is an accomplished professional with extensive experience in digital marketing, data analytics, and customer experience in the automotive industry. Currently serving as Manager Digital Solutions, Data and Analytics at Mercedes-Benz AG since January 2024, Srinivas previously held multiple senior roles at Mercedes-Benz India Pvt. Ltd., including General Manager for Marketing, Data Analytics, and Customer Experience, overseeing the transformation of eCommerce and data-driven marketing initiatives. Srinivas also contributed to digital marketing for Overseas regions at Mercedes-Benz AG from 2016 to 2018 and managed brand communications for the Mercedes-Benz and AMG portfolios from 2011 to 2016. Earlier career stages included brand management roles at Mahindra and Mahindra Limited and a graduate apprentice position at Bharat Heavy Electricals Ltd. Educational qualifications include an MBA in Marketing from SDM Institute for Management Development and a Bachelor of Technology in Mechanical Engineering from Acharya Nagarjuna University.