Merch Traffic
Traci Werbel is an accomplished professional with extensive experience in the music industry, currently serving as the Production Manager at Merch Traffic since May 2017. Prior to this role, Traci spent 17 years at Sony Music Entertainment, where positions included Senior Royalties Analyst, Senior Licensing Analyst, and Director of Production and Manufacturing. From 1980 to 1999, Traci held various management roles in inventory, production, operations, and creative services at prominent companies including Arista Records, PolyGram Records, Rough Trade Records, Universal Music, and BMG Music.
Merch Traffic
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Merch Traffic is a branding and merchandise company founded in 2016. After years of success in the merchandise world, the team at Merch Traffic came together with a guiding principle to focus on meaningful partnerships with exceptional artists.