Alison Dwyer

Joining Mercia in August 2019, Alison heads up marketing and communications, responsible for charting the direction of the company; creating and leading the strategy behind Mercia’s communications and the evolution of its brand.

Alison is also a member of the Mercia Knowledge Committee.

Alison has led marketing and communications teams both in-house and agency-side across multiple sectors and countries for several global brands. But her 20+ years’ experience has been best spent working with fast-growth businesses with audacious objectives and exceptional products and services. Focused on delivering the best internal and external communication outcomes across many categories including professional service, financial services, government and technology, Alison is as much commercial strategist as prolific story teller.