Utku Ozdemir

Utku Ozdemir serves as the Associate Director of Business Insights & Analytics at Merck, focusing on data-driven insights to enhance customer and market understanding. Prior experience includes directing business analytics and omnichannel insights at Azurity Pharmaceuticals, where responsibilities involved managing customer datasets and advanced analytics. At Endo Pharmaceuticals, Utku led brand analytics and insights, implementing marketing analytics for the company’s first digital product launch. Prior roles at Momentum Financial Services Group included developing analytics projects to boost business performance, and at Bioclinica, Utku managed an analytics team providing data-driven consulting. Utku holds a Master's degree in Decision and System Sciences with a focus on Business Intelligence from Saint Joseph's University and a Bachelor of Science in Statistics from Istanbul Commerce University.