Priyama Barua

Priyama Barua is an accomplished leader in experience strategy, currently serving as VP, Group Experience Strategy at MERGE since January 2021, where responsibilities include transforming client organizations to adopt customer-centric practices across the entire customer journey. Previously, Priyama held roles as VP, Customer Experience Strategy and Experience Strategy Director at Mad*Pow, focusing on research and development of innovative business models through cross-functional collaboration. Priyama co-founded Matchstix and worked as a Senior Experience Strategist, leading brand strategy and customer experience initiatives for startups. Academic credentials include an Executive Master’s in Business Administration with a focus on Operational Effectiveness and Leadership from Ottawa University, alongside a Bachelor of Design from the National Institute of Fashion Technology. Additional experience encompasses teaching as Assistant Professor and Course Coordinator at the National Institute of Fashion Technology, as well as strategic roles in other organizations.