Leeah Webb

Leeah Webb is an experienced professional in growth analytics with a strong background in the credit union sector, currently serving as Growth Analytics Manager at Meritrust Credit Union since August 2015. With nine years of expertise in credit unions and three years specifically in growth analysis, Leeah focuses on providing customer insights, measuring loyalty and engagement, and developing data infrastructure to enhance marketing automation and member experiences. Previous roles at Meritrust include Senior Growth Strategies Analyst and Growth Strategies Analyst, where responsibilities included data analysis, report organization, market research, and CRM software development. Leeah's career began as a Senior Member Consultant after progressing through various teller and member service positions. Additionally, Leeah has experience in academia, serving as a Graduate Teaching Assistant and Public Speaking Instructor at Wichita State University while obtaining a Master's degree in Communication. Leeah holds a Bachelor's degree in Integrated Marketing Communication from the same institution.