DWA
Fangjing Yu is a skilled media professional with extensive experience in media planning and strategy. Currently serving as Media Planning Director at Mediabrands since July 2022 and as Associate Media Planning Manager at DWA since April 2019, Fangjing Yu has a proven track record in managing overseas campaigns and executing B2B social media strategies. Previous roles include Senior Media Planner at Mindshare, where responsibilities included market and brand forecasting, and Digital Planner at OMD China, focusing on social media strategy and consumer insights. Fangjing Yu also held positions as Senior Media Specialist at Blue Sky Creative and Graphic Designer at Westbury Camera & Studio. Fangjing Yu began the professional journey as a Coordinator at SinoVision Inc., supporting program organization and cultural promotion. Fangjing Yu earned a Master of Arts in Communication and Media Studies from the New York Institute of Technology in 2015.
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DWA
Merkle | DWA is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, Merkle | DWA has a fascination with the art and science of engaging people. That's why you'll find us at the intersection of media, technology and strategic marketing. Operating from eleven offices around the world covering North America, EMEA and Asia Pacific, Merkle | DWA offers a range of services such as programmatic media, marketing automation, account-based marketing and content marketing consulting – all for hundreds of the world's best technology companies. For more about Merkle | DWA, visit www.dwamedia.com. DWA has the following certifications: - SMB Premier Google Partner - Google AdWords Qualified - Google Analytics Certified - Adobe Partner - Marin Certified - DataXu Certified - Baidu Certified