Fangjing Yu

Fangjing Yu is a skilled media professional with extensive experience in media planning and strategy. Currently serving as Media Planning Director at Mediabrands since July 2022 and as Associate Media Planning Manager at DWA since April 2019, Fangjing Yu has a proven track record in managing overseas campaigns and executing B2B social media strategies. Previous roles include Senior Media Planner at Mindshare, where responsibilities included market and brand forecasting, and Digital Planner at OMD China, focusing on social media strategy and consumer insights. Fangjing Yu also held positions as Senior Media Specialist at Blue Sky Creative and Graphic Designer at Westbury Camera & Studio. Fangjing Yu began the professional journey as a Coordinator at SinoVision Inc., supporting program organization and cultural promotion. Fangjing Yu earned a Master of Arts in Communication and Media Studies from the New York Institute of Technology in 2015.