Laura Pierce

Laura Pierce has extensive work experience in the field of performance media and advertising. Laura is currently serving as the Head of B2B Performance Media and Vice President at Merkle B2B EMEA since July 2021. Prior to this, they held the position of Head of EMEA Performance Media at DWA from July 2017. During their time at DWA, they also worked as an Account Director from October 2017 to July 2018. Before joining DWA, they worked as an Associate Director at PHD from July 2016 to October 2017. Laura has also served as an Account Manager at Resolution Media from February 2015 to June 2016. Laura gained experience as a Senior Account Executive and later as an Account Executive at Unique Digital from May 2013 to February 2015. Earlier in their career, Laura worked as a Team Assistant at Zalando AG from September 2011 to April 2013, and as a PA to Director at Libra Equity from July 2010 to September 2011. Laura started their career as a Copywriter at iMeal from October 2009 to July 2010 and as a PPC/SEO Marketing Executive at The Found Agency from April 2009 to August 2009. Laura's first professional role was as a Programme Planner at Anixe HD TV from June 2008 to February 2009.

Laura Pierce completed their Bachelor of Arts (B.A.) degree in Media Studies from DeMontfort University, where they studied from 2005 to 2008. Prior to their university education, Laura attended Lady Elizabeth School Lliber and Xabia International College, although the specific degree programs or fields of study are not specified. Additionally, Laura has obtained several certifications including the Google Analytics Individual Qualification in September 2014, Marin Enterprise Certified Specialist in November 2013, Google Digital Analytics Fundamentals Course Certificate in October 2013, Adwords Individual Qualification with Specialization in Search Advertising in September 2013, and Bing Ads Accredited Professional in July 2013.