Bryan Chaffe

Bryan Chaffe is an experienced analytics and data strategy professional currently serving as Vice President at Merkle, where responsibilities include oversight of analytics and data strategy following the company's rebranding of HelloWorld in 2020. Prior roles include Senior Director of Data and Insights at HelloWorld, Principal at Chaffe Analytics, and Strategic Analytics Director at HackerAgency, where collaboration with clients and teams improved analytics processes and marketing performance. Notable experience at Razorfish involved leading innovative analytics solutions for major clients, as well as serving as Group Director of Data Science. Bryan holds an MBA with Honors in Marketing Analytics from the University of Washington, a BA in Geology from Washington and Lee University, and has contributed to the Direct Marketing Association's Seattle Chapter as President.