Daniela Chiculita

Principal Campaign Lead at Merkle

Daniela Chiculita has extensive experience in marketing and campaign management, currently serving as Principal Campaign Lead at Merkle since July 2014, where responsibilities include designing, building, automating, and improving complex omni-channel marketing processes and campaigns, as well as training customers and coaching new colleagues. Prior to this role, Daniela held positions at Otwee B.V. focused on Oracle SQL & PL/SQL and Business Intelligence, and gained valuable experience in customer service, pricing strategy, and management at companies such as Smiling Faces au pairs, PATISGAL, Real Hypermarkets Chain, and AIETES TELECOM. Daniela holds a Bachelor's degree in Economic Informatics from Universitatea „Dunărea de Jos” din Galați.

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Merkle

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Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with Merkle to build and maximize the value of their customer portfolios.


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