Merlin
Maria Lavric is a seasoned Data Operations Manager currently at Merlin since January 2024, previously holding the same position at Alliance News Limited from July 2022 to January 2024, where notable achievements included leading a successful migration of servers to AWS and generating influential daily reports. Prior experience includes serving as a Business Intelligence Project Manager at Oameni și Companii, where Maria guided a team to create a premier Romanian platform for professional events and developed a dedicated chatbot for pharmacists. Additionally, Maria worked as a Media Analyst at A Data Pro, focusing on content taxonomy and optimization. Maria holds multiple advanced degrees from Alexandru Ioan Cuza University Romania, including a Master's in Computational Linguistics and American Studies, along with a Bachelor's in Language Studies.
Merlin
Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members. Merlin’s approach has enabled our membership to grow to represent 15% of the global market share. Merlin’s membership includes independents such as Amuse, Armada Music, AudioSalad, CD Baby and Downtown Music (including FUGA), Beggars Group, Cinq Music Group, Dim Mak, DistroKid, Domino, Epitaph Records, Freeme Digital, IDOL, Kontor New Media, Mad Decent, MNRK Music Group, Monstercat, Mushroom Music, Ninja Tune, ONErpm, [PIAS], Pony Canyon, Redeye, Secret City, Secretly, Symphonic Distribution, Sub Pop, Vydia, and hundreds more. Merlin has deals with nearly 40 digital services, including partners like Apple, AWA, Boomplay, Canva, Deezer, FLO, JioSaavn, KKBox, Meta, NetEase, Pandora, Peloton, Snap, SoundCloud, Spotify, Tencent, TikTok, TREBEL, Twitch, YouTube Music, and many other global, regional and strategic partners, as well as being in conversations with dozens more. Merlin has resources in the United States, United Kingdom, Germany, Japan, and Thailand.