Merlin
Shrina Patel is a Senior Director at Merlin, specializing in Business & Legal Affairs since March 2020. Prior experience includes roles at Universal Music Group as Director of Business & Legal Affairs and Legal and Business Affairs Manager for UK Digital and Commercial, as well as a Lawyer at BPI, involved with notable events like the BRIT Awards and Mercury Prize. Earlier positions include Associate at King & Wood Mallesons focusing on corporate law, and a trainee solicitor with experience in corporate, EU & competition law, and commerce & technology. Additional experience encompasses freelance translation for the CNSOF and membership coordination at the British Chamber of Commerce in Spain. Shrina Patel holds a Legal Practice Course and a Graduate Diploma in Law from BPP Law School, along with a BA Hons in Modern Languages from Durham University.
Merlin
Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members. Merlin’s approach has enabled our membership to grow to represent 15% of the global market share. Merlin’s membership includes independents such as Amuse, Armada Music, AudioSalad, CD Baby and Downtown Music (including FUGA), Beggars Group, Cinq Music Group, Dim Mak, DistroKid, Domino, Epitaph Records, Freeme Digital, IDOL, Kontor New Media, Mad Decent, MNRK Music Group, Monstercat, Mushroom Music, Ninja Tune, ONErpm, [PIAS], Pony Canyon, Redeye, Secret City, Secretly, Symphonic Distribution, Sub Pop, Vydia, and hundreds more. Merlin has deals with nearly 40 digital services, including partners like Apple, AWA, Boomplay, Canva, Deezer, FLO, JioSaavn, KKBox, Meta, NetEase, Pandora, Peloton, Snap, SoundCloud, Spotify, Tencent, TikTok, TREBEL, Twitch, YouTube Music, and many other global, regional and strategic partners, as well as being in conversations with dozens more. Merlin has resources in the United States, United Kingdom, Germany, Japan, and Thailand.