Fiona Eastwood

Fiona Eastwood is Chief Operating Officer of Merlin’s Midway attractions encompassing the existing Midway estate, new openings and franchise operations, and Merlin's Resort Theme Parks, both across the UK including Alton Towers, Thorpe Park, Chessington World of Adventures and Warwick Castle; as well as in Europe, including Gardaland in Italy and Heide Park in Germany.

Fiona was previously Managing Director, of Midway Attractions a role to which Fiona was appointed in 2019, following a period as Managing Director of Resort Theme Parks. In 2015, Fiona joined Merlin as Global Marketing Director, Midway Attractions, responsible for driving all aspects of brand strategy and marketing across a global portfolio of Midway brands.

Fiona joined BBC Worldwide, where she was responsible for strategic planning, brand management, market research, ancillary revenues, and branded partnerships across Nordics, CEMA, Asia, and Latin America. Previously, she held roles as Managing Director, Consumer Products, and Commercial Director for one of the BBC’s biggest international brands, Doctor Who.