Lena Bihler

Lena Bihler is an experienced IT project manager currently serving as a Senior IT Project Manager and Delivery Lead at Merlin Entertainments since May 2022, where key responsibilities include implementing an online and kiosk check-in system and managing global hotel projects. Prior to this role, Lena held the position of IT Project Manager Omnichannel at Margarete Steiff GmbH, overseeing the launch of a Swiss online shop and the US online shop re-launch project. Lena's career at Merlin began in August 2018, with a focus on managing a web platform program across 30 brands globally and overseeing CRM implementations. Educational qualifications include a Master of Science in Business Administration from the University of Regensburg, with additional study periods at Murray State University and Swansea University.