Rob Smith

Rob Smith serves as the Chief Operating Officer at Merlin Entertainments since September 2016, overseeing a global portfolio of Gateway brands and implementing strategies focused on guest experiences, financial performance, and team diversity. Previously, Rob held various leadership roles within Merlin Entertainments, including Divisional Director for Asia Pacific and Australia & New Zealand, managing numerous attractions and ensuring optimal regional strategies. Earlier career experience includes positions such as Head of New South Wales Attractions and Sales & Marketing Director for Australia & New Zealand. An education background includes a Pg Dip in International Marketing from London South Bank University and a BSc in Business, Management, and Marketing from The Manchester Metropolitan University. Additionally, Rob is participating in the Breakthrough Program for Senior Executives at IMD.