Sara Vergara Muro

Sara Vergara Muro has extensive experience in marketing, research, and consumer insights across various industries. Currently holding the role of Head of Marketing Operations and Planning at Merlin Entertainments, Sara leads the marketing strategy for the London Eye and other attractions. With a background in research and consumer psychology, Sara excels in informing strategic decisions, shaping business strategies, and providing actionable insights to drive growth and revenue. Prior to their current role, Sara has held positions in market research, brand activation, visual merchandising, and customer insights, showcasing their diverse skill set and expertise in understanding consumer behavior and driving business outcomes.