Lars Lundberg

Lars Lundberg is currently the Vice President of Strategy & Revenue at Merrick Bank, where Lars oversees strategy, revenue, and marketing functions for the recreation lending portfolio. Prior to this role, Lars worked as a Senior Brand Manager at PepsiCo, where Lars led brand strategy development and marketing execution for various beverage brands. Lars also has experience at 3M, where Lars held roles such as Global Marketing Manager for Healthcare and Senior Marketing Manager for Scotch® Brand Tape. Lars has a BA in Advertising from Brigham Young University and an MBA in Marketing & Strategy from The Ohio State University Fisher College of Business. Currently, Lars also serves as a Digital and Social Marketing Instructor at Brigham Young University - Idaho, teaching online courses in digital marketing to students worldwide.